Jonathan
Cardona
Entrepreneur
Malta
"Just
wanted to let you know that the final pitch meeting went extremely
well, and your research really helped solidify our recommendations..
So, again, we really appreciate your help, flexibility and dedication
to making this happen, and hopefully we can have a few more projects
come out of this one!."
Joe
Feldman
Director of Strategic Planning
Donat/Wald Advertising
Qualitative
and quantitative research often go hand in hand, one supplementing the
other.
A
quantitative web-based survey can
provide the numbers you need to back up qualitative insights.
We
will design a survey for you and place it on our own secure web site.
Your
interactive, online survey can have a mix of closed-end questions (quantitative)
and open-end questions (qualitative), according to the needs of your project.
Other
options include photo/video responses from respondent smart phones,
quantitative polling within the discussion, and/or participation from
a mobile platform.
For
example,
see the survey we did for a client
testing interest in a new product.
Moreover,
we can now add respondent video open-ends to your survey, adding a
qualitative component that allows you to see/hear your cusomters.
Integrating video open-ends into your web survey provides a uniquely
rich perspective. Your survey takers will be engaged in ways not possible
before, giving you their candid opinions, attitudes and thoughts – beyond
just a few sentences of text.