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"I was very happy with the Brainchild Forum threaded discussions results from the sessions in New York City. They were very, very helpful. I am looking forward to doing sessions in other markets."
V.P., Marketing
Guardian Angel
"The e-FocusGroups threaded discussions forum is a fantastic way for us to find out not only what professors are thinking of our titles, but how they are actually teaching from them. The discourse that arises as professors answer the forum questions and then respond to each other's queries is a welcome change from the traditional paper survey. It seems that when professors convene in the Internet-based forum, they bring a level of rigor to their thinking about the book being discussed that is uncommon in a paper review. And the ability of the editor to ask additional questions, probe into certain topics, and propose ideas during the course of the review process are all invaluable. e-FocusGroups has changed the way we think about reviewing."
Jamie Gleich Bryant,
Bryant Editorial Development
Thomson Learning
The Brainchild Forum
(threaded discussions)
Brainchild. As in having a really great idea.
Bulletin-board style, threaded discussions that run over 3 to 5 days provide an effective online environment, both for stimulating creativity and for evaluating concepts in depth.
Real-time online focus groups are a great way to quickly and economically solicit respondent input. Responses tend to be brief, however, because of the 90-minute format. And, it is generally recommended that the size of real-time, online groups be limited to 6 to 8 respondents. For these reasons, some clients prefer the longer format of threaded discussions.
By contrast, the format of multi-day, threaded discussios accommodates 15 to 20 respondents, along with much more time to formulate their own thoughts and to interact with one another. Respondents check into the forum several times a day over the course of a number of days. The moderator posts new questions to the forum each day. Visual stimuli can also be uploaded to the site for respondent evaluation.
This threaded discussions approach typically leads to a transcript of 100 pages or more, full of rich material for insight mining.
To get an idea of how this works, take a look at a demonstration Brainchild Forum we conducted for Guardian Angel. (Return from the demo by clicking on the Back button of your browser.) The respondents were all MBA students at The Stern School of Business at NYU who agreed to help evaluate a new product that allows people to assess whether they've consumed too much alcohol to drive.
Call today for information and pricing on The Brainchild Forum threaded discussions.
